SHOPIFTY UNITE

Date: 2016 - 2018, 2021
Roll: Creative PRODUCER

From its inception in 2016 to its digital evolution in 2021, Shopify Unite has been a beacon of innovation, connecting the partner and developer community and shaping the future of ecommerce. As the Creative Producer for Shopify Unite, I played a pivotal role in shaping the overall creative direction and experiential production, leading the project's evolution from 2016, when I was one of three people dedicated to bringing it to life, to 2018, where I directed a team of eight. Responsible for building the brand identity of Unite and overseeing the evolution of the program over the four years I worked on the project, I orchestrated the design and execution of keynotes featuring Shopify's executive team, ensuring a seamless blend of innovation and creativity. My responsibilities spanned event production, fabrication, and logistics to guarantee a flawless on-site experience. Additionally, I fostered a high-trust relationship with executives, engaging them directly in the project's success and ensuring their active involvement in this high-visibility initiative.