Creative Direction · Brand Design · Product Integration · Partnerships · Social · Experiential

The Challenge:
Shopify wanted to show how some of the world’s most recognizable creators were turning audiences into businesses.
Our challenge was to make the technology behind those businesses tangible, playful, and worth experiencing at one of the busiest cultural events of the year.

The Strategy:
Turn commerce into something you can play with. We created Creator Mart, an immersive convenience-store-inspired experience featuring creator brands including Emma Chamberlain, Trixie Mattel, MrBeast, Nadeshot, and Lauryn Evarts Bosstick.
A scan-to-win shopping experience integrated Shopify’s POS technology directly into the creative, turning a brand activation into a hands-on product demo.

My Role:
As Creative Director, I led the concept and design team, working across brand, social, creators, product, and production to build the experience.
We developed a complete visual system with 400+ custom design elements, bringing very different creator brands together inside one cohesive Shopify world.

Brand. Creators. Product. Culture.
Experiential → Product → Partnerships → Content → Social