Adidas Supernova Launch

Date: Febuary 2024
Roll: Creative LEad & Lead Production Designer

As the Creative Lead and Lead Production Designer, I was responsible for bringing Adidas’ Supernova Rise launch to life through a multi-city experiential retail rollout. In partnership with Good Kids and Happy Lucky, we concepted and produced a boutique-style “Supernova Lounge” that reimagined the in-store try-on experience—activating 23 flagship Adidas locations across North America in just six weeks.

I led the creative development and production design across all touchpoints, crafting a plush and premium lounge aesthetic that reflected the brand’s new comfort-forward running shoe. From spatial layout and fixture design to material palettes and branded moments, we created an environment that invited guests to slow down, try on, and truly feel the performance and comfort of the product.

Our activation included immersive storytelling zones, curated product displays, golden-toned ambiance lighting, and exclusive gifting elements like Adidas-branded foam rollers and performance socks. Each element was designed to surprise and delight while reinforcing key product benefits and brand values.

The campaign was a standout retail experience, transforming traditional try-on zones into high-impact, shareable moments that resonated with young adult consumers and running communities alike.