Adidas Supernova Launch

Bringing the launch of Supernova to life on the streets of New York.

Role: Creative Director

Creative Direction · Product Launch · Experiential · Retail

For the launch of Adidas Supernova in New York, we created an experience that put the product, the runner, and the city at the centre of the idea. The campaign came to life through an in-person experience where people could discover the product, connect with the brand, and experience Supernova beyond traditional advertising.