Reimagine Retail

Celebrating the Australian brands redefining where retail can happen.
Roll: CREATIVE STRATEGY & CAMPAIGN DEVELOPMENT

The Challenge:
In 2020 retail was changing quickly, and Shopify needed to show that a store was no longer defined by four walls. The opportunity was to tell that story through the merchants already reimagining what retail could be.

The Strategy:
The merchant is the campaign. We put independent Australian brands at the centre of the work, using their products and stories to demonstrate how commerce could move seamlessly between physical and digital. QR-enabled OOH turned traditional media into an interactive experience, allowing people to discover the featured merchants and shop directly from the campaign.

My Role:
I supported creative strategy and campaign development, helping translate the central idea into a cohesive system across OOH, digital OOH, programmatic media, video, and digital content.

One Idea. Multiple Channels.
OOH → DOOH → Video → Digital → Commerce