Oracle NetSuite SuiteWorld 2025

Building one connected creative world for NetSuite’s flagship customer experience.
Roll: CREATIVE DIRECTOR

Creative Direction · Brand Experience · Environmental Design · Content · Partnerships

The Challenge:
SuiteWorld brings thousands of customers, partners, and employees together for NetSuite’s largest annual event.
The challenge was to create an experience that felt cohesive, unexpected, and human, while working across hundreds of touchpoints and a massive physical footprint.

The Strategy:
One idea → An entire world
Rather than treating each space or activation as a separate project, we built one connected creative system that could flex across the entire attendee journey. From the biggest brand moments to the smallest details, every touchpoint was designed to feel like part of the same SuiteWorld experience.

My Role:
As Creative Director, I worked across brand, marketing, content, production, partners, and agencies, leading the creative from early concept through execution. My role spanned the big picture and the details, from establishing the overall creative direction to developing concepts, directing collaborators, and reviewing the work as it came to life.

One Brand. An Entire Experience.
Arrival → Keynote → Expo → Learning Lab → Retail → Partnerships → Sponsors → Experiential
The creative system extended across the full attendee journey, creating opportunities for brand storytelling, product discovery, learning, connection, and a little unexpected fun.

8,000+ Attendees at SuiteWorld 2025
Four days of content, product storytelling, learning, partnerships, and experiences brought together through one connected creative direction.